The Capstone
The evolution of style leaves a path worth honoring.
Creative
name & logo
branding & messaging
website (lease-up)
signage
digital marketing
social media
branding & messaging
website (lease-up)
signage
digital marketing
social media
Location
West New York, NJ
Partner
Roseland Residential Trust





stationery





the
charge
charge
Convey an apartment community’s eclectic design in a way that credits timelessness for a modern vision.
the
approach
approach
Position design as a time honored tradition, portrayed through a retrospective lens while staying rooted in the now.
the
creative
creative
Visuals emphasize character while evoking a sense of nostalgia connecting the property to Port Imperial. The significance of its sophisticated spaces is provided relatable context through a story positioning design itself as a perpetually evolutionary idea.
Creative
name & logo
branding & messaging
website (lease-up)
signage
digital marketing
social media
branding & messaging
website (lease-up)
signage
digital marketing
social media
Location
West New York, NJ
Partner
Roseland Residential Trust