The Capstone

The evolution of style leaves a path worth honoring.

Creative
name & logo
branding & messaging
website (lease-up)
signage
digital marketing
social media
Location
West New York, NJ
Partner
Roseland Residential Trust
stationery
the
charge

Convey an apartment community’s eclectic design in a way that credits timelessness for a modern vision.

the
approach

Position design as a time honored tradition, portrayed through a retrospective lens while staying rooted in the now.

the
creative

Visuals emphasize character while evoking a sense of nostalgia connecting the property to Port Imperial. The significance of its sophisticated spaces is provided relatable context through a story positioning design itself as a perpetually evolutionary idea.

Creative
name & logo
branding & messaging
website (lease-up)
signage
digital marketing
social media
Location
West New York, NJ
Partner
Roseland Residential Trust