Meet Arlo.
Apartments a little outside of center.
Creative
Brand Development
Collateral Design
Website Development
Social Media Strategy
Collateral Design
Website Development
Social Media Strategy
Location
Charlotte, NC
Partners
ArchCo Residential
HINT: It's a boat.
the
charge
charge
Go outside of the normal real estate comfort zone of “luxury” branding and give the property a shining personality.
the
approach
approach
Create a brand that is fun, casual and very approachable by personifying the building and giving it a quirky, off-beat tone of voice.
the
creative
creative
The tagline “New Charlotte apartments just outside of center” delivers the promise that the brand fulfills. Honest, outlandish and just a bit weird, the Arlo brand is definitely unique in the luxury apartment landscape.
Creative
Brand Development
Collateral Design
Website Development
Social Media Strategy
Collateral Design
Website Development
Social Media Strategy
Location
Charlotte, NC
Partners
ArchCo Residential