Meet Arlo.

Apartments a little outside of center.

Creative
Brand Development
Collateral Design
Website Development
Social Media Strategy
Location
Charlotte, NC
Partners
ArchCo Residential
HINT: It's a boat.
the
charge

Go outside of the normal real estate comfort zone of “luxury” branding and give the property a shining personality.

the
approach

Create a brand that is fun, casual and very approachable by personifying the building and giving it a quirky, off-beat tone of voice.

the
creative

The tagline “New Charlotte apartments just outside of center” delivers the promise that the brand fulfills. Honest, outlandish and just a bit weird, the Arlo brand is definitely unique in the luxury apartment landscape.

Creative
Brand Development
Collateral Design
Website Development
Social Media Strategy
Location
Charlotte, NC
Partners
ArchCo Residential