Apartments a little outside of center.
Go outside of the normal real estate comfort zone of “luxury” branding and give the property a shining personality.
Create a brand that is fun, casual and very approachable by personifying the building and giving it a quirky, off-beat tone of voice.
The tagline “New Charlotte apartments just outside of center” delivers the promise that the brand fulfills. Honest, outlandish and just a bit weird, the Arlo brand is definitely unique in the luxury apartment landscape.